Facebook removing ‘Page Post’ from naming of ads

JaspersMarketAd

Facebook has already simplified the way it offers advertising, now the company is trying to remove some of the redundancy from the naming of ad types.

Sources told Inside Facebook that Facebook informed marketers recently that it is dropping “page post” from the name of its ad products. For instance, page post photo ads will now simply be known as photo ads.

This does not affect the ads in any way. According to sources, the new naming system will roll out in the U.S. and U.K. English, with other languages to be switched over in Q3. Facebook is hoping to complete the new naming process for English by the end of the month.

Facebook told marketers that it will update the API docs to reflect the new names by the end of the month, too.

Here’s a look at what’s changing:

Old Name New Name  
Page post photo ads photo ads
Page post video ads video ads
Page post link ads link ads/multi-product ads
Page post text ads/page post status ads text ads
Page post offer ads offer ads
Domain ads link ads

 

Readers: Does this make ad creation easier?

Image courtesy of Facebook.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us