Facebook: 30M small business pages, 19M manage via mobile


Facebook’s play to get small businesses onto the platform appears to be working. The company announced today that there are 30 million active small business pages.

Additionally, 19 million small business page owners on Facebook manage their page via mobile, Facebook announced at its Facebook Fit event in New York.

Facebook has been aggressively trying to get small businesses to not only set up a page, but advertise. Inside Facebook talked last year with Dan Levy, Facebook’s Director of Small Business, about the company’s plan to make the site more attractive for local businesses. It was then that Levy said Facebook had roughly 16 million small business pages.

Here’s what Levy had to say in July 2013:

One of the beauties of Facebook is that most small business owners are on Facebook already, just as themselves. They’re their real identity and they’re on Facebook interacting with friends. It’s a very natural progression for them to learn and understand how Facebook works, and then do what they’ve been doing on Facebook as a user for their business as a page.

One of the things we like to tell people is that using Facebook for your business is as easy as using Facebook as a user. We know more than 1 billion people have used Facebook as a user, so we think we’ve got a really good solution there.

A lot of the evolution we see is someone comes to Facebook as a user, and they’ll create a page, then they’ll start to get engagement from that page, and they’ll write for their business just as they were writing for their personal Facebook page. And from there, they’ll start to get traction and really see the value that they’re getting from reaching customers and driving sales. They’ll start to invest more in it from an advertising perspective.

Readers: Do you manage a small business on Facebook?

Image courtesy of Shutterstock.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us