SPMD SocialCode appoints former Yahoo engineer Mike Deerkoski as CTO

Deerkoski

SocialCode, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that the company has hired former Yahoo and Flickr engineer Mike Deerkoski as Chief Technology Officer and Senior Vice President of Engineering.

Before joining SocialCode, Deerkoski was the CTO and Vice President of Engineering with the EAT Club, a Palo Alto, Calif.-based food technology startup. Before that, he was an engineering leader at Yahoo, heading up the Yahoo Ad Serving team and launching Yahoo’s behavioral ad targeting and the Yahoo Ad Network. Additionally, he led the engineering team at Flickr, closing key partnerships with Pinterest and Apple.

SocialCode CEO Laura O’Shaughnessy commented on the hire in a press release:

We depend on leaders like Mike to drive client success through technology vision and execution across our digital advertising and analytics solutions. We’re delighted to have Mike serve as SocialCode’s CTO where he will provide technology leadership to scale SocialCode’s business and deepen our partnerships with the major social platforms.

Deerkoski described what he can bring to SocialCode:

I’m excited to join the SocialCode team, and further its leadership in enabling great brands to use social networks as the core platform to connect with their consumers. The advertising industry is shifting from a classic “cookies ­and­ desktop” ad model to one based on a digital identity that follows you across every platform, both Web and app. This is a concept that has been talked about for quite some time, but it is becoming real thanks to SocialCode’s deep integration with APIs from Facebook, Twitter and, now, Instagram.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

WHYY
Philadelphia, PA

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Social Media Marketing Manager

NBC Universal
New York, NY

Director of Media Relations

American Jewish World Service
New York, NY

Director of Communications

New York University
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us