SLIDESHOW: A sneak peek at Facebook’s Audience Insights

IntroducingFacebookAudienceInsights650

Earlier this month, Facebook announced Audience Insights, giving marketers a deep statistical view of their audience.

Now that it’s starting to roll out to more marketers, Or Fialkov of Fialkov Digital shared some screenshots of this product with Inside Facebook.

Look below for a slideshow featuring this new product.


Through Audience Insights, marketers can learn more about the lifestyles of their target demographics.
Audience Insights shows relationship status and education level of an audience.
Through Audience Insights, marketers can see industries where their audience works.
What are the top pages and categories liked by an audience? Audience Insights can deliver this, too.
What are the top pages and categories liked by an audience? Audience Insights can deliver this, too.
Audience Insights shows how frequently members of a certain group like pages, leave comments, and perform other actions.
Audience Insights also delivers information about household size, home market value and the spending methods of a targeted audience.
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