Report: Nike and a grandma are skyrocketing on Instagram

Screen Shot 2014-05-19 at 7.53.30 AM

Socialbakers, a Facebook Preferred Marketing Developer, took a look at the top-performing brands on Instagram, finding that Nike was the fastest-growing company in April, but an 80-year-old grandma is also a force on the photo-sharing platform.

On the brands side, Socialbakers found that Nike grew by more than 300,000 followers in April, topping the likes of Forever 21, H&M, Victoria’s Secret and Adidas.

instagram-report-apr14-growthHowever, on an even cooler note, an 80-year-old woman fighting cancer saw her Instagram fanbase grow by more than 144,000 followers. Grandma Betty has an account managed by her grandson, who wanted a way to document her life as she fights the disease. The account is a way for her family to fundraise for cancer treatments and show Betty crossing items off her bucket list.

Socialbakers compared one of Grandma Betty’s posts to a post from GoPro, finding that she was able to generate more comments with a smaller fanbase:

While GoPro’s post had many more interactions, the account also had a fan base about 2.5 times as large as Grandma Betty’s at the end of the month. So, Grandma’s best content, which captures her appeal and her product in a simple setting, was actually the more engaging post. Notice also how much more people were commenting on Grandma’s post compared to GoPro’s – almost twice as much, and more than 4× what you would expect given the two posts’ total interactions and the size difference between the two pages’ fan bases. This points to how much time people spent engaging with this content.

Socialbakers also checked out the most-used hashtags by brands, showing just how international Instagram is.

instagram-report-apr14-hashtags

Some other findings from Socialbakers’ April report:

Top 5 brand categories by engagement rate

  1. Household goods (6.28 percent)
  2. Airlines (5.99)
  3. Auto (5.86)
  4. Fast-moving consumer goods (5.67)
  5. Sporting goods (5.18)

The top brand on Instagram, in terms of followers? Victoria’s Secret.

Image courtesy of Jeremiah Warren on YouTube.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us