SPMD Kenshoo case study: Netshoes sees 200% rise in conversion rate through Facebook ads

Netshoes650

Netshoes is one of the biggest online retailers in Brazil — where Facebook is growing rapidly. Netshoes’ website draws roughly 17 million visitors per month. The company wanted to tap into the social network to sell more of its products, partnering with Facebook Strategic Preferred Marketing Developer Kenshoo.

Through Kenshoo’s Demand-Driven Campaigns, Netshoes saw its conversion rate rise by more than 200 percent, with the cost per conversion dropping by 40 percent.

How did it happen?

Through Kenshoo’s Demand-Driven Campaigns, Netshoes was able to automatically create ads using its catalog of roughly 40,000 items. By connecting with the back-end product feed, Kenshoo’s technology identified Netshoes’ products with the most clout on Facebook and automated targeted advertisements featuring these items.

Kenshoo described the campaign:

Not only could product-specific ads launch quickly, but the top-performing products could clearly be identified and prioritized to improve results and better manage spend. With DDC, any changes to product attributes, such as price, size, or availability would automatically be updated dynamically on Facebook.

Additionally, the Netshoes team also leveraged Kenshoo Social’s other workflow tools to gain maximum efficiency and performance. Through easy filtering and the Advanced Search tool, the team could pinpoint specific campaigns, ads, or products to execute or schedule specific updates for more granular control.

Image courtesy of Netshoes’ Facebook page.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us