PMD Offerpop launches ‘Activate,’ motivating purchases from user content

Screen Shot 2014-05-08 at 12.17.30 PM-1

Offerpop, a Facebook Preferred Marketing Developer, today announced Activate by Offerpop — a way for marketers to bridge the gap between user-generated content and a purchase. Through Activate, a user sees a gallery of photos generated by other users on Facebook, Instagram, Twitter and Tumblr, and then they’re able to make a purchase of the content pictured.

For instance, a clothing brand could use Activate to spur conversions of outfits fans are wearing. Customers can click through this content to purchase directly from the brand’s website, or to access a promotion or more information. Through Activate, brands can see real-time metrics such as impact on ecommerce sales, most popular content, traffic and unique visitors.

Wendell Lansford, CEO of Offerpop, commented on the launch in a press release:

Marketers today must reach the new mobile, social consumer to generate real business results. With our new end-to-end platform, it is now possible for marketers to create meaningful consumer connections, drive revenue, and build brand loyalty fueled by user-generated content.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us