Report: NBC is the first major TV network to utilize auto-play video ads

RosemarysBaby

Facebook executives spoke glowingly of video in the Q1 2014 earnings call, and now we can see why. Facebook confirmed that NBC is the first major U.S. TV network to buy in to Facebook’s premium auto-play video ads.

NBC has launched an auto-play video ad campaign on Facebook to promote three shows: “Rosemary’s Baby,” “The Night Shift” and “Undateable.” The ads started 12:01 a.m. EST Wednesday and will run for 24 hours, showing up in News Feeds of Facebook users 18 and older.

NBCUniversal Vice President of Media Kjerstin Beatty said that she’s a huge fan of Facebook’s ability to broadcast a message, calling the auto-play video ads a Facebook ad “on steroids”:

Facebook — the scale alone there — the ability to deliver as many eyeballs as we’re doing today, it’s really hard to find that anywhere else. … Given the popularity of Facebook and how many brands and advertisers are using it, we can’t rely on organic reach alone anymore.

Beatty told Variety that NBC will measure the effectiveness of these video ads, via engagement and shares. The network will also examine how the Facebook ads affected awareness of the shows.

Readers: Have you seen one of NBC’s ads?

Image courtesy of NBC’s Facebook page.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SK Energy Seeking Social Media Guru

SK Energy Shots
New York, NY

Social Media Producer

Los Angeles Times
los angeles, CA

Social Media Specialist

Catholic Review
Baltimore, MD

Direct Marketing Strategist

Southern Poverty Law Center
Montgomery, AL

Freelance Assistant - Social Media Team

Viacom Velocity
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us