PMD Sprinklr raises $40M round of funding, enters ads market

Sprinklr650

Sprinklr, a Facebook Preferred Marketing Developer in pages, announced this week that the company has raised $40 million in Series D funding from Iconiq Capital, Intel Capital and Battery Ventures.

Additionally, Sprinklr announced that they are getting into the social ad market. Currently, Sprinklr assists social marketing, PR, customer care and sales efforts for major companies such as Microsoft, Virgin, Samsung, Bell, Cisco and Castrol. Early clients who have managed paid media through Sprinklr have seen a 25 percent increase in ad performance.

Sprinklr CEO Ragy Thomas talked with Inside Facebook about this news and what this means for the company:

We were not actually looking for funding, so it wasn’t a planned milestone. Iconiq, they are a very powerful organization that’s flying under the radar, so we felt that it was a great partnership for us to have. That’s why we decided to take the money and let them in. … We’re convinced that paid media has to be integrated with owned and earned in a very native fashion. At the end of the day, you’re trying ot reach the same consumer. You’ve got to manage the consumer’s experience and what he sees on the right rail, in the feed, and look at it holistically. Our foray into paid, in an integrated manner, allows advertisers to control that experience.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Community Manager

Advanstar Communications
Iselin, NJ

Social Media Journalist, Travel Website

McMurry/TMG
Washington, DC

Social Media Manager

The National Review
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us