Infographic: Facebook’s Q1 performance, visualized

shutterstock_178233188

Facebook reported quite a successful Q1 2014, especially on mobile. Facebook executives said Wednesday that mobile app install ads have led to 350 million installs and that the company now has more than 1 billion mobile monthly active users.

Facebook Strategic Preferred Marketing Developer AdParlor put together an infographic showing Facebook’s Q1 results in a visually-pleasing manner.

AdParlor also released their own stats from their clients, mainly e-commerce, mobile game developers and major bands:

  • In Q4 2013, 55 percent of AdParlor revenue came from mobile. In Q1 2014, the company saw a jump to 62 percent.
  • Focusing on the Mobile App Install ad unit, AdParlor saw a quarter-over-quarter increase in CPM and CPI rates and a quarter-over-quarter decrease in CTR globally for AdParlor clients.
  • For AdParlor advertisers, in Q1 2014, the average CPM rate for the mobile app install ad unit was $4.25 globally and $5.52 in the U.S. The average CPI (cost per install) rate was $3.07 globally and $3.63 in the United States.
  • Also for AdParlor advertisers, Marketplace (right hand column) Ads continued the trend in Q1 of a decreasing CPM rate ($0.14) and CTR (0.016 percent) in the United States.

Look below to see the infographic.

Facebook-Earnings-Q12014-AdParlorTop image courtesy of Twin Design / Shutterstock.com.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Social Media Editor

The Daily Dot
New York, NY

Social Media Manager

JDRF
New York, NY

Senior Associate,Digital(Social Media/Newsletters)

The Pew Charitable Trusts
Washington, DC

Manager, Social Media

ASME
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us