In Q1, Facebook still reigns supreme in social referrals

Share600

Shareaholic, a content discovery and sharing platform, found in a recent social media traffic report that Facebook is still king in social referrals, with Pinterest coming in second.

The report found that Facebook users constantly click links in their News Feeds. In March, Facebook drove 21.25 percent of the overall referral traffic to sites. Since December, Facebook’s share of traffic grew 38 percent.

The findings are based on four months of data collected between December 2013 and March 2014 from more than 300,000 websites that reach more than 400,000 unique visitors each month. It examined the eight most popular social media platforms that were referred to Shareaholic’s network of sites, that include independent lifestyle blogs, publishing companies and commerce sites.

Danny Wong, Shareaholic’s marketing manager, told Inside Facebook:

Facebook’s trajectory over the years is unparalleled. Its commitment to mobile (WhatsApp) and emerging technologies (Oculus Rift) will keep it ahead of the curve too. Facebook is not a company that’s happy being competitive. Zuck is looking forward to world domination.

He added that while brands enjoy “hating on Facebook” for limiting the reach of Pages, Facebook still continues to refer massive amounts of traffic to websites when users share links they enjoy with their friends.

social-media-traffic-report-Apr-14-graph1

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us