3Q Digital Q1 report: 45 percent increase in mobile ad spend on Facebook

shutterstock_167039243

Facebook will announce its Q1 2014 financial report on Wednesday, but reports are pouring in from analysts and Facebook Preferred Marketing Developers.

3Q Digital, a digital advertising agency, shared with Inside Facebook samples of its clients’ performance on Facebook for the previous quarter. They found that mobile is still going very strongly for Facebook in Q1, as the company has seen a 45 percent quarter-over-quarter increase in spending on mobile.

Dayna Moon, 3Q’s Senior Director of Social Advertising, commented on Facebook’s Q1 advertising performance:

It’s safe to say we’ve moved beyond the “Year of Mobile” to the “Decade of Mobile” and can continue to place bets on the next targeting craze. I’m rolling my dice on the geo side, as Facebook announced an optional rollout of the “nearby friends” feature early this week. Marketers are likely to see this feature “pop-up” sooner rather than later.

Other findings by 3Q:

  • CTRs climbed at an average rate of 38 percent month over month (blended averages of January to February and February to March), while CPCs dropped steadily over the same period.
  • For mobile, iOS devices are leading the pack, posting a 43 percent higher conversion rate overall than Android and a 37 percent higher CPI.
  • In comparing the performance of targeting across devices, lookalikes are the clear winner, generating a 15 percent higher conversion rate on Android devices and almost 2x higher on IOS platforms vs. category targeting.
  • Lookalike targeting CPIs were also more expensive on IOS at a modest 10 percent over Android.

Image courtesy of Shutterstock.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us