Facebook PMD IgnitionOne launches self-service marketing automation

IgnitionOne650

IgnitionOne, a Facebook Preferred Marketing Developer, announced Tuesday the launch of the Marketing Automation tool. A fully integrated module of IgnitionOne’s Digital Marketing Suite, the Marketing Automation tool allows advertisers to build campaigns to drive one-on-one messages to the right consumers through every part of the conversion funnel.

IgnitionOne claims the Marketing Automation tool bridges the gap between known customers and anonymous potential customers by providing automation capabilities that deliver marketing messages to more than 90 percent of customers who have not self-identified.

Will Margiloff, CEO of IgnitionOne, commented on this launch in a press release:

What we are introducing to the market is Marketing Automation 2.0. IgnitionOne is changing the landscape and definition of Marketing Automation by focusing on potential customers who have not yet raised their hand and automatically deliver the messages that will drive that ‘anonymous’ person today to become a customer tomorrow.

Key Features:

A powerful tool to create hyper-personalized on-site campaigns quickly with:

  • Custom templates and skins
  • Campaign cloning functionality
  • Image library and form builder
  • Campaign management
  • Segmenting and targeting rules that leverage interest profiles and Engagement Scores
  • Scheduling to automatically begin and end campaigns
  • Workflow features allowing for preview and testing as well as change review queues
  • Real-time user profiles: By accurately mapping a marketer’s site to allocate users to multi-layered marketing segments, the Marketing Automation tool connects product categories as part of our User Engagement Score algorithm to provide marketers with a detailed interest profile of each user. Together with the score, this accurate profile information can be used to hyper-target users and personalize marketing messages and site content.
  • Mobile friendly UI: With an interface fully compatible with mobile devices and tablets, marketers can create and edit campaigns on the go with access to all PC based functionality

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us