Infographic: Accelerating native advertising using rich media on Facebook
As organic reach becomes harder to come by, with more and more competition for News Feed space, many brands know that native posts need to be combined with advertising.
Moontoast, a Facebook Preferred Marketing Developer, published an infographic showing how rich media on Facebook can drive awareness, voting and lead generation. The infographic notes that for roughly every $1 spent on Facebook ads, a company receives 4,000 impressions on an ad. While Facebook might be better for conversions than Twitter, the 140-character service is much better for clickthrough rate.
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