Post-click engagement: Facebook ties for 4th

shutterstock_159856640

Shareaholic, a content discovery and sharing platform, found in a recent report that Facebook is lagging behind competing social networks such as Google Plus, LinkedIn and Twitter for post-click engagement.

Shareaholic’s Social Referrals That Matter report tracked six months worth of data — from Sept. 2013 to Feb. 2014 — across more than 200,000 sites reaching more than 250 million unique visitors to get a sense of which social network drives the most engaged visitors. Then, they determined how long users spend post-click when they interact with a social-shared link from a friend. Though Facebook tied in fourth place with Twitter in terms of bounce rate (56.35 percent), Facebook users spend slightly more time on a site post-click than Twitter users — 127.44 seconds vs. 123.10 seconds.

Danny Wong, Shareaholic’s marketing manager, told Inside Facebook:

Facebook users may be suffering from news overload. Their eternally updating feeds make it hard to ever feel ‘caught up’ with everything. There’s too much news to catch up on, so whenever they spot a story, they skim. Of course, the same can probably be said about Google+ and LinkedIn. The only distinction is that Facebook’s sheer size makes it more likely that users’ feeds are flooded faster than user feeds on G+ and LinkedIn. Youtube is in its own category. The channels you follow don’t generally upload a new video every few minutes. Facebook, on the other hand, throws 30 recent news updates in your face before you’re done catching up with the featured news this morning.

Social-Referrals-That-Matter-Mar-2014

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

Mediaplanet
New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us