Facebook SPMD SHIFT hires Kate Burns as Managing Director of Europe

KateBurnsSHIFT, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that it has hired former AOL Europe CEO Kate Burns as the company’s Managing Director of U.K. and Europe operations.

Burns, who previously led Google’s European efforts, will work to grow SHIFT’s European presence and promote adoption of SHIFT’s Open Markeing Cloud. She will be based in London — SHIFT’s first international office. Most recently, Burns led EMEA operations for cross-device ad targeting startup Drawbridge Inc.

James Borow, Co-Founder and CEO of SHIFT, welcomed Burns in a press release:

Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a local, regional and global level. We’re committed to delivering technology that allows marketers to leverage the data and advertising solutions they need to reach their customer, wherever they are and at anytime. Kate is the ideal leader to drive our international growth and adoption of SHIFT’s Open Marketing Cloud. As a proven digital veteran with deep experience in building successful European operations from the ground up, Kate will be instrumental in enabling SHIFT to provide new revenue opportunities to marketers.

Burns discussed how she’s ready to help SHIFT:

International advertisers are facing some of the same challenges as US advertisers.  Consumers are spread across devices and channels, making it extremely difficult for marketers to engage with customers at scale and achieve their business results. I’m thrilled with the opportunity to join the SHIFT team and help global advertisers adopt SHIFT’s Open Marketing Cloud. With over two decades of experience in this industry, I look forward to working with global advertisers to leverage SHIFT’s Open Marketing Cloud to make smart, real-time decisions that help maximize their ROI across Facebook, Twitter and LinkedIn.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

Director of Digital Strategy

Beauty Public Relations Agency
New York, NY

Social Media Associate

Petrol Advertising
Burbank, CA

Social Media Manager

Aeon Media
San Francisco, CA

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us