Grandparents prove Facebook is no longer just for the young


People say that Facebook is for kids, but one of the fastest growing categories is grandparents — folks older than 50.

Click below to find out what 45.3 million folks 50 and older in the U.S. like.

Target Interests Audience Counts
Women – Men  50+ in US 45,392,440
Grandparenting Grandparents 1,187,980
National Grandparents Day 27,980
I Love My Grandmother 14,940
I Love My Grandkids 92,740
Activities/Hobbies Arts/ Crafts 290,100
Sewing 672,500
Cooking 114,980
Dining In/Out 67,600
Gardening 2,554,640
Quilting 450,560
Crafts 758,800
Fitness 1,086,100
Retail/Online Shopping Etsy 597,720
Hobby Lobby 331,900
Jo Ann 199,400
Costco 498,280
The Pampered Chef 190,704
Chico’s 366,060
Kohls 622,340
Target 879,860
Walmart 2,695,180
TV and Publications Travel Channel 403,120
Hallmark Channel 526,820
Food Network 628,420
TLC 214,360
The Golden Girls 221,960
The Oprah Winfrey Show 630,060
The Good Wife 340,280
Shape Magazine 158,558
Good Housekeeping 160,380
Today 481,740
60 Minutes 173,100
Healthy Lifestyles Nutrition 883,960
Physical Fitness 1,086,180
Weight Loss 2,634,380
Yoga 1,144,500
Dieting 2,634,380
Zumba 398,520
Walking 1,432,580
Wellness 148,360
Celebrities Bob Dylan 498,320
Queen Elizabeth 38,490
Barbara Bush 348,500
John Lennon 525,220
The Who 299,020
Eagles 354,300
Elvis Presley 890,500
Family Geneology Research 2,880
Ancestory 135,160 387,580
Gifts & Toys The Childrens Place 202,120
Gerber 887,380
Fisher Price 202,920
Pottery Barn Kids 50,840
Huggies 184,280
Carters 146,200
Gymboree 88,780
Pampers 274,640
Personal Care Hair Products 752,860
Anti-Aging Creams 22,740
Varicose Veins 8,620
Winkle & Rejuvenation 817,360
Pets Pets 521,960
Pets Society 818,020
Pet Smart 5,540
Humane Society 584,020
Recreation Outdoor Recreation 122,820
Camping 1,907,800
Biking 547,000
Hiking 1,551,100
Grand Total 41,178,992

Notice how many of them like gardening, quilting, and typical “old people” stuff. But look at how many of them like Fisher Price and Huggies. No, they’re not playing with kids’ toys — they buying them for their spoiled grandkids!

Here is the most popular post on Facebook page of — the top community on Facebook for grandparents:


15,648 people like this, 69,833 Shares, 840 Comments

  • This page has only 96,000 fans, but has 163,000 active users.
  • Grandma might not quite understand what being a fan means, but she is certainly super active.

Hope you had a little fun in today’s audience research on Facebook. No offense to anyone who is a grandparent!

Top image courtesy of Shutterstock.

Edited 04/15/2014 to correct an error regarding the most popular post.


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