Facebook PMD Spredfast launches partner program


Spredfast, a Facebook Preferred Marketing Developer, announced recently the creation of the Spredfast Partner Program. This will give enterprise brands access to Spredfast’s network of tools and technologies.

Spredfast already partners with firms such as Kenshoo, Brandwatch, and Bazaarvoice, but is now announcing partnerships with social business governance company Actiance and content planning and management company Opal Labs, among others.

Rod Favaron, CEO of Spredfast, commented on this news in a press release:

Companies in the social media landscape are constantly evolving and introducing new tools and technologies to meet the ever-changing needs and behaviors of consumers. In order for brands to stay on the cutting edge of social marketing and create powerful campaigns, they need an open technology partner dedicated to integrating with the right, best-in-class solutions. … Our responsibility to our customers is to leverage all the mission critical applications in their marketing stack to build an integrated ecosystem that can bring real value to their users.

Through Spredfast’s Partner Program, social marketers are able to connect and optimize their social efforts through:

— Strategic listening and content sharing:

  • Bazaarvoice: Identify and amplify consumer ratings and reviews on social networks.
  • Brandwatch: Leverage insights from across the extended web to understand, analyze, and act on more relevant conversations.
  • Crimson Hexagon: Gain deeper insights and context around social conversations.
  • Klout: Measure the online social influence of community members.
  • Opal:  Simplify the planning of brand content across channels, increasing efficiency and producing better results.

— Enhanced analytics and data management:

  • Actiance:  Control, secure, and archive content on social networks to drive adoption while ensuring corporate, legal, and regulatory compliance.
  • Adobe Omniture: Utilize extensive web analytics from clicks to visitor profiles and purchasing metrics in order to connect social activity to key performance indicators.
  • Bit.ly: Easily share content across social channels and measure click engagement.
  • Google Analytics: Leverage extensive web analytics from clicks to registrations and transactions to connect social activity to goal conversions.
  • Kenshoo Social: Prove social attribution and use insights from owned social programs to improve performance of paid social promotions. 
  • Symantec Enterprise Vault: Archive and review social records through integrated and secure processes.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us