What drives engagement on Instagram?

shutterstock_108637412

Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.

So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.

Socialbakers, a Facebook Preferred Marketing Developer, recently released its report of top brands and accounts on Instagram in February. While alcohol brands generated the most engagement on Instagram in January, the industry dropped off the top five, while FMCG vaulted to the top.

instagram-jan-feb-2014

Socialbakers also pointed out two other Instagram pages that are working like gangbusters: GE and National Geographic. National Geographic dips into its high-quality photography from the magazine, giving Instagram followers a look through the lenses of the magazine’s photographers. GE actually invited six influencers and six fans to come up with a marketing campaign.

Socialbakers social media analyst Phillip Ross wrote about what makes a successful brand on Instagram:

So this month, it becomes a little bit clearer just what a brand has to do to strike it big on Instagram: take advantage of the fact that talented people who want to make compelling visual content are out there, and are often excited to be able to help spread the word about a brand with a big following for the increased reach it will give their own page. Even if they don’t work with such creative types directly, brands can certainly learn from them. Some examples of these prime lessons? Post consistently, both in message and in frequency. On that same note, make sure that your account can be found easily, and that users only have to find one account to know it is the brand’s offici­al one.

Readers: What other brands are doing well on Instagram?

Top image courtesy of Shutterstock.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Strategist

ISACA
Rolling Meadows, IL

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us