DataPoint: Zynga focuses on mobile, playing catch-up with King
Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.
“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.
The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.
Even though Zynga has focused on Facebook, King has been outperforming the company there, too. This year alone, King’s Facebook DAU/MAU engagement has increased by 17.1 percent, while Zynga’s DAU/MAU is up only 0.7 percent, according to research from AppData.
Candy Crush Saga, King’s most popular game, is up 5 percent in DAU/MAU engagement this year. FarmVille 2, Zynga’s most popular game, has grown 1.6 percent in DAU/MAU engagement in the same time period. Check out a comparison of each developer’s most-popular games, courtesy of AppData:
Do you think Zynga’s increased focus on mobile will help it catch up to King?