FBX partner Perfect Audience launches personalized retargeting solutions for Google Merchant accounts

PerfectAudience650

Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.

With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.

Brad Flora, CEO of Perfect Audience, said in a press release:

Personalized retargeting is truly the holy grail for online retailers. Online retailers end up wasting time and money on clunky solutions that require a lot of setup and ongoing maintenance. We’ve built a simple, transparent, fully automated solution that gives total control to marketers at both brands and agencies. We’re offering dynamic retargeting in the News Feed for marketers of all sizes.

Perfect Product Retargeting is free to set up, 100 percent self-service for small businesses and has no minimum spend requirements. The ads are personalized down to the product level and can appear on desktop in the Facebook right-hand side or News Feed.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Urbanful
Washington, DC

Social Media Strategist

WHYY
Philadelphia, PA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Web Editor/Writer, Savvy in Social Media

WomenWorking.com
New York, NY

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us