Facebook mobile measurement partner AppsFlyer raises $7.1M in A round funding

AppsFlyerTeam650

AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.

AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.

The new funding will be used to expand research & development, product offering, business development, and customer support. In addition, the money will support the company’s international growth, AppsFlyer officially opens new offices in New York City, San Francisco and Beijing.

Oren Kaniel, AppsFlyer CEO and co-founder said in a press release:

AppsFlyer’s NativeTrack technology is rapidly becoming the industry standard for mobile attribution, and the additional funding will help us scale globally. AppsFlyer is an unbiased, independent measurement platform, and we’re thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies.

Using app tracking and campaign analytics SaaS platform, AppsFlyer allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

In-house Graphic/Web Designer

KOAMTAC, Inc.
Princeton, NJ

Creative Director for Web Design

3D Systems
Rock Hill, SC

Web & Graphic Assistant

Callahan & Associates
Washington, DC

Junior Web Engineer

MakerBot Industries
Brooklyn, NY

Web Editor, Eat This Not That

Eat This Not That
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us