Facebook mobile drives 51% of referrals

shutterstock_159856517

Shareaholic, a content discovery and sharing platform, found in a recent report that 51 percent of Facebook referrals come from mobile.

The new findings are a follow-up to Shareaholic’s October report, which includes four extra months of data. What they found is that Facebook mobile is sending more referrals, meaning the mobile base continues to grow along with Facebook’s overall user base.

They also found:

  1. Since September, the share of visits from Facebook mobile increased 197 percent.
  2. Overall, Facebook mobile drove 8.25 percent of the visits Shareaholic’s network of 200,000+ sites reaching 250+ million uniques received in January.
  3. Since Facebook’s total share of visits was 16.21 percent, mobile made up more than half (nearly 51 percent) of Facebook referrals.

Facebook-Mobile-Referrals-Report-February-2014-data

What does this mean for Paper and WhatsApp? Danny Wong, Shareaholic’s marketing manager, told Inside Facebook:

It’s amazing that Facebook mobile has such a dynamic number in traffic. It really shows where Facebook is headed. If you look at Paper, it’s beautiful for reading long-form content. Users are now spending more time online reading what’s sourced from Facebook. A lot of credit is due to the algorithm recommending which friends to interact with and what stories to read.

Wong added that Facebook’s acquisition of WhatsApp shows that the social network is very much a mobile business and predicts that the app may soon serve Facebook ads. WhatsApp noted in late 2012, ‘we don’t sell ads,’ and said it wouldn’t happen in their their acquisition announcement.

Will they renege and become a platform for Facebook to shell out its ever-profitable mobile ads? Who knows? Your guess is probably as good as mine.

So, if your business or blog isn’t very mobile friendly, Wong said you’ll want to invest more resources into building a mobile experience your visitors can’t get enough of — or at least one they won’t hate.

Image courtesy of Shutterstock.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Graphic Designer

Constellation Brands
San Francisco, CA

Digital Content Coordinator

Midan Marketing
Statesville, NC

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Communications Program Manager

Virgin Atlantic Airways
Norwalk, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us