FBX partner AdRoll launches a new way to retarget across devices

AdRoll650

AdRoll, a Facebook Exchange partner, recently unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices.

According to AdRoll, their expanded mobile retargeting is currently the only unified solution for advertisers to target segments of desktop site visitors across both Facebook’s mobile apps. Now advertisers can identify high-intent desktop users and target them across mobile devices to drive app installs and conversions through Facebook Custom Audiences and Twitter tailored audiences, all from one unified dashboard. AdRoll is currently accepting signups in limited private beta.

Adam Berke, AdRoll president, announced the news in a press release:

AdRoll is committed to providing marketers with the tools and insights to create campaigns that drive high ROI and solve for their real world advertising objectives. We’ve built deep expertise in retargeting, and we’re now excited to extend our platform to address our customers’ need to reach people across a range of devices.

AdRoll says it’s dedicated to developing a performance marketing platform that extends across devices to address a range of marketing objectives. This first release is unique in solving key challenges:

  • Driving app installs: AdRoll’s solution promotes mobile apps by retargeting desktop audiences on mobile devices with app install ads that drive users to the iTunes App Store and Google Play.

  • Driving conversions on mobile-optimized sites: Increase mobile sales and lead conversions by driving desktop and mobile visitors to mobile sites and landing pages.

  • Providing a unified experience for advertisers to reach users across Facebook and Twitter: AdRoll provides a single platform for data collection, segmentation, optimization, and transparent reporting.

  • Reach across the mobile web: Retarget mobile site visitors as they browse other mobile sites.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us