Facebook to close unpopular email service

shutterstock_97781186

Facebook is doing away with its email service, the company announced Monday. Previously, the company had controversially listed an “@facebook.com” email address as a Facebook user’s default email address. Emails sent to that address would go to the user’s message box.

But now, Facebook is phasing this out — because of a lack of participation.

A Facebook spokesperson explained to Inside Facebook what will happen:

Over the next few weeks we’re notifying people who use their @facebook.com email that the feature is changing. When someone sends you an email to your @facebook.com address, it will no longer go to your Messages on Facebook. Instead, the email will be forwarded to the primary email address on your account. (People will have the option to turn forwarding off.)

We’re making this change because most people haven’t been using their Facebook email address, and we can focus on improving our mobile messaging experience for everyone.

The spokesperson said the transition should be complete in early March.

Image courtesy of Shutterstock.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us