Facebook ad targeting to include location, demographic, interests, off-site behavior

shutterstock_142754806

Facebook’s ad targeting capabilities — already pretty impressive — have just gotten deeper. Facebook announced Thursday that soon improved Core Audiences targeting options will start rolling out, allowing marketers to target Facebook users based on location, demographic, interest and off-site behavior.

Additionally, Facebook is adding Partner Categories to the Ads Create Tool for U.S. users, allowing everyone from brands to small businesses to use this targeting capability.

Through deeper location targeting, retailers can target people who live near chain stores or multiple locations. They can also exclude certain areas, such as certain zip codes within a state or city. With the Core Audiences demographic capabilities, marketers can aim Facebook ads at those who have recently changed their relationship status or other key markers, such as workplace and job title.

851550_1425599791012715_982903181_n

Looking to target people who like certain things, but not the exact page (think topics like flowers or baseball). Facebook has simplified interest-based targeting so segments have just one simple meaning. Instead of broad categories and keywords, marketers can simply choose one segment (such as baseball), and reach Facebook users who have liked or expressed interest in baseball topics on Facebook.

The Facebook for Business blog explained how marketers can target users based on their behavior off of the social network:

We’re including in Core Audiences a new targeting option, behaviors, which includes Partner Categories. This gives marketers the ability to target campaigns to people based on things they purchase and what devices they use. For instance, if you want to reach people interested in music that use iPhones, you’ll use behaviors as part of creating your target audience.

Readers: What do you think of these new capabilities?

Top image courtesy of Shutterstock.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us