Facebook adds real-time data to Power Editor
Facebook has made some changes to Power Editor, streamlining the interface and adding real-time data for marketers. In its latest update, Power Editor users can now see campaign data in real-time without downloading account information.
Previously, this real-time data was only available time it was downloaded. Additionally, Power Editor users are starting to be able to choose different time periods to download account history. In addition to the default “all time,” now there’s the past 1 month, 3 months, 6 months or 13 months. This capability will be rolled our gradually throughout the month.
Facebook also addressed other improvements in the February update:
Page post location targeting will be added back to Power Editor for published posts. This setting should only be used for targeting posts that you want to appear on your Page. If you would like this post to appear on your Page and run as an ad, then your targeting choices here and in the Audience section of Power Editor must match. Your ad will not run if the targeting choices are different.
Top image courtesy of Andrea Warner of Marketer’s Braintrust.