Gigya finds Facebook still controls social logins in Q4

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Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.

Here’s a breakdown of Facebook’s rank:

  • For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;
  • Facebook still dominates eCommerce with 76 percent of social logins;
  • In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;
  • Facebook holds logins for Consumer Brands at 66 percent;
  • In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and
  • Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.

In North America, Facebook still holds 47 percent of logins, holding from Q3. Around the world, Facebook continues become the preferred login:

  • In Europe, Facebook gained 5 percent, bringing it to 57 percent of logins;
  • In Central and South America, Facebook logins increased 4 percent to 79 percent;
  • In Africa/Middle East, Facebook increased 5 percent to 75 percent; and
  • In Asia/Pacific, Facebook gained 8 percent in the region bringing it to 82 percent.

Social Login Infographic_Q4_Gigya

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