Gigya finds Facebook still controls social logins in Q4

FBloginbutton

Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.

Here’s a breakdown of Facebook’s rank:

  • For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;
  • Facebook still dominates eCommerce with 76 percent of social logins;
  • In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;
  • Facebook holds logins for Consumer Brands at 66 percent;
  • In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and
  • Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.

In North America, Facebook still holds 47 percent of logins, holding from Q3. Around the world, Facebook continues become the preferred login:

  • In Europe, Facebook gained 5 percent, bringing it to 57 percent of logins;
  • In Central and South America, Facebook logins increased 4 percent to 79 percent;
  • In Africa/Middle East, Facebook increased 5 percent to 75 percent; and
  • In Asia/Pacific, Facebook gained 8 percent in the region bringing it to 82 percent.

Social Login Infographic_Q4_Gigya

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us