Patriots, Seahawks leading Facebook buzz in round before Super Bowl


As people watch the upcoming NFL conference championship games this Sunday, determining who goes to the Super Bowl, they’ll likely post about it on Facebook. The winning team will likely win over some new Facebook fans, as casual observers get to know the Denver Broncos, New England Patriots, San Francisco 49ers and Seattle Seahawks.

We analyzed numbers from PageData to show how the road to the conference championship games have affected the Facebook pages for the four remaining NFL teams.

AFC Championship: Denver Broncos vs. New England Patriots

Screen Shot 2014-01-17 at 11.59.47 AMWhile the Patriots have more than double the Facebook fanbase of the Broncos, it looks like the Broncos are becoming more popular as the matchup draws closer. However, more people on Facebook are talking about the Patriots.

The day after New England’s previous victory, over the Indianapolis Colts, the page for the Patriots gained 14,936 Facebook fans. Meanwhile, the day after Denver disposed of the San Diego Chargers, 19,659 people clicked the “like” button for the Broncos page.

Here’s a look at how the People Talking About This metric changed during the playoffs. Both the Patriots and Broncos earned first-round byes, so they have each played only one playoff game so far.

Screen Shot 2014-01-17 at 12.18.09 PMNFC Championship: San Francisco 49ers vs. Seattle Seahawks

Screen Shot 2014-01-17 at 12.56.00 PM

This matchup is a little more even, at least on the social network. While the 49ers have roughly 1 million more Facebook fans than the Seahawks, the page for Seattle’s team is gaining quickly, adding 63,280 fans.

In the day after San Francisco’s first playoff win, over Green Bay, the page gained 15,506 fans. The next week, a day after beating the Carolina Panthers, the 49ers fan page gained 18,314 new fans. Seattle has played only one playoff game so far, defeating the New Orleans Saints on Jan. 11. The next day, 17,055 new likes showed up on the Seahawks’ Facebook page.

Here’s how PTAT has gone during the playoff runs for both teams:

Screen Shot 2014-01-17 at 12.56.05 PMReaders: Which teams are you rooting for this Sunday?

Want to learn more about Facebook pages? Check out PageData.

Image courtesy of the NFL Facebook page.

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