Facebook tests different fonts for News Feed

FontComparison

Facebook CEO Mark Zuckerberg wants Facebook to be more like a newspaper, and a recent test discovered by Fast Company shows that designers are doing what they can to make this true. Facebook is toying with using serif fonts on link headlines, a small change to the untrained eye, but something very noticeable to font aficionados.

Above, the old lettering is on the left, while the new test is on the right. Facebook confirmed to Fast Company that this is something they’re testing among select users. Additionally, ads appear bigger within News Feed on this test.

Facebook commented to Fast Company about the test:

This is a small design test we are currently running. We are constantly testing new features across the site and have nothing more to share at this time.

Alicia Antoniolli, Social Account Manager for 3Q Digital, offered her take on this test with Inside Facebook:

When any change is made to allow advertisers to take up more real estate in the News Feed, it’s a good day. The headline will be larger and more readable, which is a win for advertisers. The needle was pushed considerably in September when the news feed underwent many changes. The link posts, showcased in this new update, were allowed much larger images and more ad text allowance, which pushed Facebook advertisers to consider it as a top ad unit. This possible new change is simply a slight move in the same direction.

Readers: What do you think of the font changes?

Image courtesy of Fast Company.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media & Community Management Associate

The Economist Group
New York, NY

Communications Assistant

Dwight School
New York, NY

Social Media Manager, Kellogg School of Management

Northwestern University
Evanston, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us