What stops users from connecting with an app through Facebook?

FBlogin650

MyPermissions, a privacy certification firm, recently expanded to include developer trust certification that ensures user data collected by developers through Facebook remains private and secure.

The firm collects data on 70+ different Facebook permissions and their influence on user sign ups. Many times, users will cancel their app connection when it asks for certain permissions within their Facebook profile, as seen in MyPermissions November 2013 findings:

  • 72 percent cancel if an app requests to see their relationships;
  • 67 percent cancel if the app want to post on their behalf;
  • 83 percent cancel if the app wants to upload photos; and
  • 62 percent cancel if the app wants to access their friend list.

As one many privacy apps in the marketplace, MyPermissions understands that now, more than ever, people are cautious to trust anything new. As privacy concerns rise, however, fewer people are willing to connect as seen above. This equals 850 million users who connect with apps using Facebook at a 59 percent conversion rate. About 590 million users back out of connecting based on allowed permissions within an app.

David Habusha, VP Products & Co-Founder of MyPermissions, told Inside Facebook:

Many of the websites want to connect with personal info to give a better user experience. This requires a certain level of trust. With Facebook, there’s a permissions page where users can cancel and go back if they don’t know or trust the site that wants access to their private information. Trust starts with the website.

Currently, MyPermissions has about 30 developers in their certification program. They range from hiring websites and career sites to social games. This is what the MyPermissions Trust Certification does for developers:

  • Creates a consistent experience for users;
  • Builds confidence in offerings to be fair;
  • Know there is a “checks and balances” system in place to feel safer about sharing data with a site; and
  • General transparency.

Since its launch in May, MyPermissions has seen an 8 percent increase in conversions from developers enrolled in their Trust Certification.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us