Facebook: Pages may see organic reach decline
Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. However, as the News Feed is a finite space, some other posts may see a decrease in reach.
The site posted on its Facebook for Business blog that pages will likely soon see a decrease in organic reach as a result of recent changes to the News Feed algorithm.
The blog noted that in a given day, when someone visits News Feed, they can see up to 1,500 stories. Page posts may get lost in the shuffle, leading to decreased organic reach:
People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,5001 possible stories we can show.
As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality.
Facebook notes that page admins can try advertising and boosting posts to make up for the loss in reach:
As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well.
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