Small Business Saturday buzzed through Facebook

shutterstock_139733134

While we know that Facebook users love to post about Black Friday, the same rings true about Small Business Saturday. Facebook tries to help small businesses however possible, and the company’s Director of Small Business, Dan Levy, previously told Inside Facebook that a good chunk of the site’s advertising base consists of non-chain stores.

Facebook recently released some statistics showing how popular Small Business Saturday — the counterpart to Black Friday — was on the site. Mentions related to Small Business Saturday were 1,200 percent higher on the day compared with the week leading up to it.

The site noted that the hashtag #SmallBusinessSaturday had the biggest jump in usage this past Saturday, up 2,300 percent over the daily average in the week leading up to the event. Shop Small-related mentions also saw a big jump on Small Business Saturday (vs. the previous week’s daily average). The term saw a 550 percent increase, while the hashtag a 900 percent leap.

Top 5 demographics, in terms of Small Business Saturday buzz on Facebook:

  1. Women 25-34
  2. Women 35-44
  3. Women 45-54
  4. Women 18-24
  5. Men 25-34

Top ten locations buzzing about this:

  1. California
  2. New York
  3. New Jersey
  4. Florida
  5. Illinois
  6. Michigan
  7. Georgia
  8. North Carolina
  9. Maryland
  10. Massachusetts

Facebook currently has a global total of 25 million active small business pages. Small business tips from American Express can be found here.

Image courtesy of Shutterstock.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us