Infographic: Chevrolet Camaro stirs up nostalgia, engagement on Facebook

Camaro650

Automotive brands are among the most dedicated companies, when it comes to Facebook. A recent study by Unmetric shows which manufacturers are leading the pack on the social network.

The page for the Chevrolet Camaro has 3.4 million Facebook fans, but the page also does very well with engagement. Unmetric CEO Lux Narayan talked with Inside Facebook about how the Camaro, as well as Audi, Porsche and the Ford Mustang, succeed on Facebook. The company also found that pages devoted to single makes of cars are usually the most successful. Six of the top 10 car pages on Facebook are about Volkswagon models.

The car brands and manufacturers that do well on Facebook succeed at creating an emotional connection with their fanbase through imagery, Narayan said. Camaro does this especially well, since the car has a long and successful history full of nostalgia. The page also posts photos of fans’ Camaros.

Screen Shot 2013-12-02 at 11.44.03 AMNarayan discussed how the deep emotional connection formed by car companies with loyal fans leads to high rates of engagement on Facebook:

They’re tapping into the deep and long lineage that the brand has and bringing that to life with the power of pictures on Facebook. Users can share that emotion.

Unmetric put together a comprehensive infographic, showing social media performance across many channels for automotive brands.

unmetric-top-us-auto-brands-infographicTop image courtesy of Chevrolet Camaro Facebook page.

 

 

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us