Infographic: Chevrolet Camaro stirs up nostalgia, engagement on Facebook

Camaro650

Automotive brands are among the most dedicated companies, when it comes to Facebook. A recent study by Unmetric shows which manufacturers are leading the pack on the social network.

The page for the Chevrolet Camaro has 3.4 million Facebook fans, but the page also does very well with engagement. Unmetric CEO Lux Narayan talked with Inside Facebook about how the Camaro, as well as Audi, Porsche and the Ford Mustang, succeed on Facebook. The company also found that pages devoted to single makes of cars are usually the most successful. Six of the top 10 car pages on Facebook are about Volkswagon models.

The car brands and manufacturers that do well on Facebook succeed at creating an emotional connection with their fanbase through imagery, Narayan said. Camaro does this especially well, since the car has a long and successful history full of nostalgia. The page also posts photos of fans’ Camaros.

Screen Shot 2013-12-02 at 11.44.03 AMNarayan discussed how the deep emotional connection formed by car companies with loyal fans leads to high rates of engagement on Facebook:

They’re tapping into the deep and long lineage that the brand has and bringing that to life with the power of pictures on Facebook. Users can share that emotion.

Unmetric put together a comprehensive infographic, showing social media performance across many channels for automotive brands.

unmetric-top-us-auto-brands-infographicTop image courtesy of Chevrolet Camaro Facebook page.

 

 

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us