How do Facebook users post on Black Friday?

shutterstock_147358208

Shortly after Thanksgiving dinner, many Americans start planning for Black Friday. As they’re in line to grab the hottest deal, they’re also on their phones, posting to Facebook.

The social network released some statistics recently, showing how users post to Facebook on Black Friday.

According to Facebook, from internal and reported data from November and December 2012:

  • Most people post on Facebook about Thanksgiving and Black Friday during the two days before and the two days after Thanksgiving Day.
  • Of the people posting on Facebook about Thanksgiving and Black Friday, more than two-thirds are women.
  • About one in six Facebook user posts related to Black Friday mentioned a specific retail store.

Image courtesy of Shutterstock.

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