Changes to Facebook ad campaign structure coming in 2014

shutterstock_158052008

Facebook broke some news on its developers blog Thursday, noting that there will be a new Facebook ad campaign structure coming in 2014.

The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.

Here’s what Facebook wrote in the developers blog:

We’ll bring these features across all our client-facing ad interfaces in the first half of 2014 — including the Ads Create Tool, Ads Manager, Power Editor — and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners. These changes won’t affect advertisers this year.

Here’s what advertisers will be able to do after the update:

  • Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
  • Use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
  • Get better control and aggregate stats, including total reach, at the campaign level.

We’ll provide additional details as we get closer to launch. Until then, please remember that these changes will not affect advertisers this year.

Readers: What other changes do the ad structure would you want to see from Facebook in 2014?

Image courtesy of Shutterstock.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Communications

Coin Center
Washington, DC

Marketing Manager (US)

AudioBoom
New York, NY

Media Director

Bailey Lauerman
Omaha, NE

Media Coordinator

Douglas Gould and Company (Media Coordinator)
New York, NY

Communications & Digital Specialist

CASAColumbia
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us