Lynx Equity acquires Facebook PMD Majestic Media

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Majestic Media, a Facebook Preferred Marketing Developer in apps, was recently acquired by Toronto-based private equity firm Lynx Equity. Terms of the deal were not disclosed.

Majestic Media helps major companies such as Infiniti, Nissan, Gatorade and Virgin Mobile with their Facebook apps. The company was founded 5 years ago by Mario Zelaya, who feels that this will be a good move for the long-term health of the company:

I couldn’t imagine a better fit for us than Lynx. Their team and vision is perfectly aligned with how I imagined Majestic growing over the next 5 years. I’ll be working very closely with them to acquire other companies in the marketing & technology space. It’s going to be a very exciting time for Majestic and Lynx. It’s only going to help Majestic better service our clients with different offerings.

Lynx Partner Dustin Mandel commented on the acquisition in a press release:

We are thrilled to acquire a world-class, multi-national brand. This is a new platform for Lynx, and we look forward to the tremendous potential for growth within this space.

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