Facebook slowly losing dominance in social logins

FBloginbutton

The dominant mechanism for social logins into a mobile app is still Facebook, but research from Gigya — a social connection firm — shows that Google+ is gaining ground.

Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.

Gigya’s Vice President of Marketing, John Elkaim, talked with Inside Facebook about the shift in social logins, noting that the U.S. is usually the leading indicator of mobile activity for the rest of the world. He said that Google’s prominence as a mobile developer with Android is leading to more influence within the social login realm.

Overall, Facebook’s market share in terms of social login fell by one percent, but it was an especially sharp drop off from Q2 in the vertical of travel/hospitality — where the social network dropped 7 percent from the previous quarter.

Here’s a look at Gigya’s report of social logins in Q2, and here’s the infographic showing Q3 information:

Social-Landscape-Infographic-Q3-2013 (2)

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Online Social Media Manager

WellPoint
Chicago, IL

Assistant Professor in Publishing

Emerson College
Boston, MA

Multimedia Specialist/Social Media Manager

Ohio Northern University
Ada, OH

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us