Facebook slowly losing dominance in social logins

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The dominant mechanism for social logins into a mobile app is still Facebook, but research from Gigya — a social connection firm — shows that Google+ is gaining ground.

Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.

Gigya’s Vice President of Marketing, John Elkaim, talked with Inside Facebook about the shift in social logins, noting that the U.S. is usually the leading indicator of mobile activity for the rest of the world. He said that Google’s prominence as a mobile developer with Android is leading to more influence within the social login realm.

Overall, Facebook’s market share in terms of social login fell by one percent, but it was an especially sharp drop off from Q2 in the vertical of travel/hospitality — where the social network dropped 7 percent from the previous quarter.

Here’s a look at Gigya’s report of social logins in Q2, and here’s the infographic showing Q3 information:

Social-Landscape-Infographic-Q3-2013 (2)

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