Facebook data gives the World Series edge to Boston Red Sox

RedSox650

With a 3-2 lead over the St. Louis Cardinals in the World Series, it looks like the Boston Red Sox are primed to win baseball’s highest title, thanks to their fans — not the ones at the games, but the ones on Facebook. Stats from Expion, a Facebook Preferred Marketing Developer in pages, apps and insights, show that the most active fanbases in the Major League Baseball playoffs were the ones that advanced to the next round.

If things keep to this pattern, then the Red Sox will win their third World Series title of the decade.

Here’s a chart showing Facebook fan actions from Oct. 1 through 23. It’s interesting to note that the teams that generated the higher amount of Facebook fan actions won their matchups.

MLB Data_Bracket Image copy

Expion Chief Marketing Officer Mike Heffring talked with Inside Facebook about what the Red Sox and Cardinals have done to find success on Facebook. He said that the franchises that performed better on the field tended to also post more often to Facebook. But images were the key reason for winning on the social network, according to Heffring:

The main thing I notice is they had these really action-oriented pictures and a lot of fan celebration and recognition. A lot of the pictures they were using were interesting shots, or action shots or recognition of certain players and playing some of the player stuff that was there. Before, (they’d) build up interest in the game and then afterward, celebrating it and highlighting the action through pictures.

Here’s a more in-depth chart breaking down the Facebook performance of the MLB playoff teams. The Red Sox have — by a large amount — the most Facebook fans of any playoff team, and have also posted most often. Boston leads St. Louis in fans, posts, fan actions and fan actions per post.

Screen Shot 2013-10-29 at 1.55.21 PMReaders: Is your team active enough on Facebook?

Top image courtesy of the Boston Red Sox Facebook page.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us