Facebook merging Precise Interests & Broad Categories in Power Editor

2013-10-17_0847_-_andmash_s_library

Some Power Editor users are being notified Facebook’s latest ad simplification change, merging Precise Interests and Broad Categories. Andrea Warner of SEO Braintrust saw a prompt when she opened Power Editor recently, informing her that Precise Interests and Broad Categories would be brought together under the umbrella of “Simplified Interests Targeting.”

However, when Warner continued to build her campaign, nothing about the creation flow had changed. Dennis Yu, CEO of BlitzMetrics, reported a similar experience.

Power_Editor-3A Facebook spokesperson said that this change is rolling out and is part of the most recent wave of ad creation simplification. Shortly, the flow will be updated to reflect this change.

Readers: What do you think of this change?

Images courtesy of SEO Braintrust.

 

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us