Facebook PMD Socialbakers launches Ad Analytics

SocialBakers650

Socialbakers, a Facebook Preferred Marketing Developer in pages, apps and insights, announced Wednesday the launch of Ad Analytics, allowing advertisers to better track the success of their Facebook campaigns.

Ad Analytics allows marketers to optimize their Facebook strategies with suggestions on what stories to boost to fans and non-fans, and when. Users can also keep an eye on the competition and control multiple ad accounts and campaigns. Marketers can also set campaigns to auto-boost when a post hits a certain amount of reach, or they can choose to promote a post manually. Ad Analytics also shows post effectiveness by type, so brand managers can figure out what kinds of content really resonates.

1

Socialbakers CEO Jan Rezab announced the new product on the company’s blog:

Launching today, Ad Analytics is ready to optimize your Facebook social strategy with actionable data and control over multiple ad accounts and campaigns. Ad Analytics integrates Facebook’s ad management platform, adding advanced targeting methods and other features not available natively, such as Ad Booster which automatically boosts your best performing content.

So don’t just promote your content: Analyze. Manage. And boost! If these sound like three ad management tools, they are–all in one! With Ad Analytics, bringing your brand’s ads to life in the News Feed is now possible on a single dashboard. Assign roles for your team, create new ads and start campaigning in minutes. Manage your ad spend strategically, reducing risk and opportunity costs.

At Socialbakers, we believe effective social strategy is more than measuring one or two metrics, but all metrics possible and relevant to your goals. Ad Analytics helps you build and target custom audiences with advanced demographics, time of day and placement effectiveness for ads and country overview.

11111111Images courtesy of Socialbakers.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us