Facebook PMD Socialbakers launches Ad Analytics
Socialbakers, a Facebook Preferred Marketing Developer in pages, apps and insights, announced Wednesday the launch of Ad Analytics, allowing advertisers to better track the success of their Facebook campaigns.
Ad Analytics allows marketers to optimize their Facebook strategies with suggestions on what stories to boost to fans and non-fans, and when. Users can also keep an eye on the competition and control multiple ad accounts and campaigns. Marketers can also set campaigns to auto-boost when a post hits a certain amount of reach, or they can choose to promote a post manually. Ad Analytics also shows post effectiveness by type, so brand managers can figure out what kinds of content really resonates.
Socialbakers CEO Jan Rezab announced the new product on the company’s blog:
Launching today, Ad Analytics is ready to optimize your Facebook social strategy with actionable data and control over multiple ad accounts and campaigns. Ad Analytics integrates Facebook’s ad management platform, adding advanced targeting methods and other features not available natively, such as Ad Booster which automatically boosts your best performing content.
So don’t just promote your content: Analyze. Manage. And boost! If these sound like three ad management tools, they are–all in one! With Ad Analytics, bringing your brand’s ads to life in the News Feed is now possible on a single dashboard. Assign roles for your team, create new ads and start campaigning in minutes. Manage your ad spend strategically, reducing risk and opportunity costs.
At Socialbakers, we believe effective social strategy is more than measuring one or two metrics, but all metrics possible and relevant to your goals. Ad Analytics helps you build and target custom audiences with advanced demographics, time of day and placement effectiveness for ads and country overview.
Images courtesy of Socialbakers.