Facebook SPMD Spruce Media launches post-install, mobile app ROI optimization technology

Spruce650Facebook Strategic Preferred Marketing Developer Spruce Media announced that the company has launched technology that allows advertisers to optimize their return on ad spend on Facebook mobile app install ads.

This would allow clients to run mobile app install ads on Facebook and optimize bids and allocation of budgets in real-time, based on how the creative and target audience is performing against actual revenue measurement, instead of a cost-per-install. Currently, 40 percent of Spruce Media’s business through Facebook is on mobile, but it estimates that it could grow to 50 percent by the end of the year.

Andrew McDermott, Spruce Media’s Vice President of Product, discussed the product with Inside Facebook:

By partnering with the best of breed analytics companies like Apsalar, AD-X (Part of Criteo), Adeven and Kochava, we are able to architect an integration that requires absolutely no dev work from the application developers. A developer could literally send us an email today and be live tomorrow, optimizing to purchase events, not installs, without talking to their engineers. That’s the type of technology that we love to bring to the market.

Mobile app install ads have been a great success for Facebook advertisers, and a major source of revenue for the site as well. According to Spruce Media, this measurement solution will bridge the gap for marketers who are struggling to scale their ad spend and drive profitable mobile app installs. The technology will also make it a more sustainable and scalable media channel for many mobile application developers.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developers / Web Designers

Entertainment Website
New York, NY

Search Marketing Analyst

Greater Than One, Inc.
New York, NY

Director, Digital Advertising Operations

re:fuel agency
Cranbury, NY

UI Designer

Healthx, Inc.
Indianapolis, IN

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us