Facebook gives Gifts center a facelift

Screen Shot 2013-09-03 at 1.23.29 PM

Facebook is working hard to make Gifts a viable e-commerce platform. As new brands are regularly added to the program, Facebook pushes Gifts whenever a friend has a birthday (or, on old News Feed, when good news is shared). Sister site AllFacebook noticed Tuesday that the main hub site for Facebook gifts has undergone a renovation.

With this aesthetic shift, Facebook has made Gifts a little more user-friendly. Now, when a person wants to send a Facebook gift to a friend via a birthday notification (or searches for Facebook Gifts in the search bar), Facebook takes the user to a page instead of a hover box. Now, users can search for gifts on a separate page with deeper features.

Facebook has been testing introducing Gifts to users in several ways. In the older News Feed, a prompt to purchase a gift for a friend would appear on a post with good news, such as the birth of a child or a new job. Now, Facebook suggests that you buy a gift for someone whenever they have a birthday.

If users are wondering which gift is best for their friends, this new design solves this. If a user clicks Fandango or Target, it will show which of their friends have liked that brand. If a user clicks on the birthday notification, it will suggest gifts for their friend based on what they’ve liked. Users can also search for certain products through a search bar.

The new design also notes whether this is available on the Facebook Card or if it’s just a digital gift.

Readers: Does this new design make you more or less likely to purchase a Facebook gift?

GiftsRedesignedDominos

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media and Digital Content Mktg. Coordinator

Multi-Media Corporation/Digital Magazine Publisher
New York (Midtown), NY

PR & Social Media Account Director

Manifest New York
New York, NY

Real-Time Desk Lead (Social Editor)

The McClatchy Company
Washington, DC

Senior Producer, Digital and Social Media (UNF)

United Nations Foundation
Washington, DC

Editor

Marketing Firm
Miami, FL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us