LifeStreet Media expands app-monetization efforts beyond Facebook


LifeStreet Media carved a nice niche for itself in the Facebook application ecosystem, with more than 3,500 developers using its self-service publisher portal to add display adds to their apps. Starting Monday, the company is looking beyond the social network, expanding the use of its platform to all mobile apps.

LifeStreet Media announced Monday that it is targeting the more than 2 million mobile apps available via the Apple App Store and Google Play with its RevJet monetization engine, which uses what the company calls “universal object serving” technology to tap visual objects (texts, images) and logical objects (ad placements, targeting algorithms) for advertising opportunities within the flow of apps.

Those visual objects and logical objects are incorporated into landing pages, which are created, tested, and optimized so that apps can extract the most revenue from the resulting ads.

Developers can install LifeStreet’s software development kit or link directly to ad exchanges including AdMob, Burstly, and MoPub.

LifeStreet Media said 50 mobile app developers have already been using RevJet via a private beta, adding that its self-service publisher portal provides developers with benefits including 24/7 customer service, customizable real-time reporting, and an intuitive user interface.

Founder and CEO Mitchell Weisman said in a release announcing the launch:

LifeStreet strives to be a developer’s best friend. For advertisers seeking high volumes of new customers, LifeStreet has long been their secret weapon. For social developers seeking to monetize their Facebook apps, LifeStreet has long been the market-leading option. Today, with the launch of our new self-service mobile portal, we hand the monetization power of the RevJet platform directly to mobile developers. Finally, mobile developers truly can make money — lots of it — through highly effective display advertising.

Facebook developers: Are any of you currently LifeStreet Media RevJet users?

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Strategist

New York, NY

Managing Editor, Pediatric News

Frontline Medical Communications Inc.
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Social Media Manager, Epicurious

Conde Nast
New York, NY

Creative Content Maker & Technologist

Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us