Canadians are the most active Facebook users in the world


More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network.

Facebook recently released its Canada-specific stats, once again showing that the nation leads the world in online social networking. On average, 61 percent of global users check Facebook at least once a day. In the U.S. 70 percent of them do. In Canada, it’s 74 percent.

A lot of that is driven by portable technologies. Even though more people own desktop computers, Facebook’s mobile usage in Canada has now far surpassed that from desktops. Jordan Banks, managing director of Facebook Canada, told The Loop:

Mobile is a rocket ship … if you look at interactions per day, people are way more engaged on mobile devices than desktop devices.

Back in the day (well, not that far back), people used to hop online before work or when they got home in the evening. With the advent of smartphones and tablets, they can check in while they’re at work (don’t tell the boss) or stuck in rush hour. For a lot of people, that adds up to several times morning to night.

Facebook released the stats to prove to advertisers that social ads are a worthy investment. Advertisers want an audience that comes back time and again. Facebook offers that and personalized target marketing in a way and with a reach that traditional and broadcast media can’t match.

Sure, we’ve all seen the upswing in complaints about the beefed-up presence of ads on the social network, but usage hasn’t dropped off. For the record, about one in 20 posts are sponsored.

So what are Canadians into on Facebook? Apparently, white rappers, coffee and donuts, and deli sandwiches. The pages with the most Canadian likes are:

The top brands by likes are:

This isn’t the first time Canada has come out ahead of the pack in terms of social media. An assessment a couple of years ago yielded similar results. No one’s quite been able to explain why, though.

Readers: Do you have any theories as to why Facebook users in Canada are so active on the social network?

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3 Responses to “Canadians are the most active Facebook users in the world”

  1. Facebook Listens… No Really! | My Shananigans says:

    […] microsite build that feeds into an app we will have mobile friendly contests. According to Inside Facebook, 9.4 million Canadians access Facebook with their mobile device, considering that there are only […]

  2. Amazing Facebook Statistics for 2013 - Vee Popat Digital Marketing says:

    […] of a few amazing Facebook statistics for Canadians in particular is that Canada is the country with the most active Facebook users. Overall there are 1.15 billion Facebook users worldwide who spend an average of 20 minutes per […]

  3. Facebook Rolls Out New Features: Check Your Privacy Settings - Supernova Media says:

    […] On the same day Google Plus introduced their new embedded posts Google Plus Latest Feature Lets You Embed Public Posts, Facebook vice president Justin Osofsky announced in a blog post the company’s new exclusive relationship status with several media outletsincluding CNN, NBC’s Today Show, Buzzfeed, BSkyB, Slate, and Mass Relevance. These two new features – Public Feed API and Keyword Insights API –give the news organizations (and the social engagement platform) access to trends and real-time conversations from 1.15 billion users worldwide (19 million of which are in Canada). […]

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