Facebook marketing platform Nanigans launches value-added reseller program

NanigansVARBanner

Facebook social marketing platform Nanigans Thursday announced the launch of a value-added reseller program, and its three launch partners are integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and real-time media-trading desk Varick Media Management.

Nanigans said its new VAR program is aimed at bringing its three years of research and development work on predictive lifetime value based bidding and optimization algorithms to partners including ad agencies, trading desks, and others in the digital realm.

The Facebook Strategic Preferred Marketing Developer added that its platform has driven more than 1.5 billion conversions, bringing its users customers with 10 times greater purchasing intent and double the average lifetime value.

Co-founder and CEO Ric Calvillo said:

One of the most critical pieces to moving forward with a VAR program was partnering with companies that shared our commitment to both excellence in data-driven marketing and delivering measurable return and transparency to customers. We’re excited to formally launch a VAR program with these first-class partners, and are equally excited to make our predictive lifetime value SaaS (software as a service) platform available more rapidly to marketers worldwide.

Merkle General Manager and Vice President of Digital Media Megan Pagliuca added:

Facebook is one of the most disruptive direct-response channels of our time, and Nanigans has held an unwavering focus from the onset on measuring and predicting true return and revenue from the channel. We look forward to leveraging its market-leading platform to further our efforts and continued leadership in data-driven marketing.

AMP Agency Senior VP Josh Pike added:

Everyone knows the opportunity for marketers to engage consumers on Facebook is tremendous. But to capture that opportunity efficiently, the ability to target and message to consumers at a very granular level is critical. Nanigans’ work-flow and advanced targeting capabilities allow AMP the ability to achieve strong performance at a high degree of scale.

And Varick Media Management President Paul Rostkowski said:

Proven performance and granular analytics are what sold us on working with Nanigans. Nanigans’ platform is flexible, providing our traders full control over the execution of a campaign. We’re excited to expand and better our social offering with this new partnership.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developers / Web Designers

Entertainment Website
New York, NY

Search Marketing Analyst

Greater Than One, Inc.
New York, NY

Director, Digital Advertising Operations

re:fuel agency
Cranbury, NY

UI Designer

Healthx, Inc.
Indianapolis, IN

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us