Which NFL teams are winning the Facebook battle?

shutterstock_83208013

As National Football League teams prepare for the 2013 season, it’s time to examine how they look — on Facebook. Teams with historically large fanbases (Dallas Cowboys, Pittsburgh Steelers, Green Bay Packers) are also among the most popular on Facebook, according to PageData.

These teams also do well in the people talking about this (PTAT) metric, as the Cowboys finish first in both regards.

Scan the table below from PageData and find out how popular your favorite football team is on the social network.

Table sorted by total likes:

Name Likes Δ Today Δ This Week PTAT Δ Today Δ This Week
Dallas Cowboys 5,464,119 +638 +6,524 332,847 -108,822 -313,754
The Pittsburgh Steelers 4,918,683 +478 +1,659 219,895 -28,480 -17,675
New England Patriots 4,076,142 +493 +2,380 201,975 -22,752 -3,045
Green Bay Packers 3,510,982 +540 +2,072 87,387 -44,612 -102,165
New Orleans Saints 2,966,591 +304 +2,653 142,550 -37,064 -60,858
Chicago Bears 2,731,866 +313 +2,919 88,470 +3,590 +10,381
New York Giants 2,714,022 +834 +1,953 100,592 -4,022 +29,568
Philadelphia Eagles 2,065,211 +158 +1,603 41,402 -10,647 -22,673
The Oakland Raiders 1,944,756 +331 +11,872 197,634 -44,610 -9,373
San Francisco 49ers 1,917,240 +693 +5,208 112,806 +19,257 -357
Indianapolis Colts 1,687,016 +314 +791 45,436 -3,869 +11,382
Denver Broncos 1,551,799 +735 +3,045 58,473 -13,060 -56,882
New York Jets 1,499,859 +17 +21 18,441 0 -4,872
Baltimore Ravens 1,497,111 +304 +2,268 93,056 -10,563 -9,499
Minnesota Vikings 1,429,007 +71 +434 63,438 -16,699 -41,741
Miami Dolphins 1,344,077 +330 +1,778 36,564 -13,023 -28,035
San Diego Chargers 1,224,636 +84 +546 27,787 -864 -16,583
Washington Redskins 1,128,458 +269 +1,477 52,075 -1,304 -16,093
Atlanta Falcons 1,057,064 +332 +2,296 60,276 -2,216 +2,212
Seattle Seahawks 895,362 +1,199 +4,739 53,933 -9,841 -51,310
Houston Texans 892,320 +730 +4,473 80,081 -33,825 -11,893
Detroit Lions 874,109 +308 +1,701 35,555 -21,443 -28,014
The Kansas City Chiefs 675,846 +126 +1,267 22,163 +3,509 +203
Cincinnati Bengals 661,681 +212 +1,253 15,915 -1,349 -5,495
The Official Cleveland Browns 644,529 +145 +1,659 36,702 -3,678 -10,171
Carolina Panthers 588,482 +203 +1,995 48,077 -15,297 -6,230
Arizona Cardinals 569,075 +317 +2,856 33,169 -8,522 -9,058
Tampa Bay Buccaneers 561,383 +116 +1,155 19,368 -924 -33,299
Tennessee Titans 536,356 +106 +553 16,131 -670 -18,158
Buffalo Bills 440,212 +108 +1,064 53,183 +6,437 +17,759
St. Louis Rams 421,055 +101 +637 13,772 +2,229 -5,369
Jacksonville Jaguars 316,499 +111 +644 14,908 -5,939 -1,680

But how does on-the-field performance translate into Facebook popularity? Let’s compare likes with 2012 win percentage for the top 8 teams.

  • Denver Broncos (.813): 1,551,799 likes
  • Atlanta Falcons (.813): 1,057,064
  • New England Patriots (.750): 4,076,142
  • Houston Texans (.750): 892,320
  • San Francisco 49ers (.719): 1,917,240
  • Green Bay Packers (.688): 3,510,982
  • Seattle Seahawks (.688): 895,362
  • Indianapolis Colts (.688): 1,687,016

Even though the Houston Texans and Seattle Seahawks were quite successful on the field, their Facebook fanbases are small compared to competitive teams like the New England Patriots and Green Bay Packers.

Some other interesting Facebook facts about NFL teams:

  • 11 percent of the Pittsburgh Steelers’ Facebook fans come from Mexico. The Steelers (who play 1,660 miles from the closest Mexican border) have a higher concentration of fans from Mexico than the San Diego Chargers (7 percent), who are just 20 miles away from the Mexican border.
  • On Oct. 27, the San Francisco 49ers and Jacksonville Jaguars will play a game in London. For both teams, the U.K. represents just 1 percent of the total fanbase, showing that Facebook users in this area strongly prefer their own brand of football.
  • Pittsburgh Steelers safety Troy Polamalu is Facebook’s most popular NFL player (2.3 million likes), followed by Philadelphia Eagles quarterback Michael Vick (2.2 million) and Lions running back Reggie Bush (2.1 million).
  • The New York Giants are the fastest-growing in weekly PTAT, while the Oakland Raiders have gained the most fans over the past week.
  • The NFL’s official Facebook page ranks third among major American sports leagues in terms of total likes, trailing the National Basketball Association and Ultimate Fighting Championship.

Image courtesy of Shutterstock.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us