Facebook platform news: PMD Adotomi rebrands, becomes Adquant

adquant-logo-transparent

Adotomi, a Facebook Preferred Marketing Developer in ads, announced that they have gone through a rebranding and will now be known as Adquant.

Tel Aviv-based Adotomi opened in 2007 and was one of the first companies to earn the Facebook PMD badge in 2009. Adquant will be focused on developing the technology launched by Adotomi, fueled by the concept of “holistic optimization,” which animates workflows and improves the performance of large-scale social ad campaigns. The company has handled Facebook campaigns for major companies such as Wix, SodaStream, Nissan and Konami, among others.

Adquant CEO Joe McCormack explained the rebranding:

Today we embark upon the Adquant brand because the company is now solely focused on bringing you the best technology available in the marketplace.

You might be asking why Adquant? The Adquant name tells our story. This first part “ad” highlights our devotion to advertising technology. The second part “quant” reflects our approach to technology. We believe in quantifiable results driven by a technology that is built on quantitative algorithmic optimization. Basically we focus on the numbers to get you the best results.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us