Facebook platform news: PMD Adotomi rebrands, becomes Adquant
Adotomi, a Facebook Preferred Marketing Developer in ads, announced that they have gone through a rebranding and will now be known as Adquant.
Tel Aviv-based Adotomi opened in 2007 and was one of the first companies to earn the Facebook PMD badge in 2009. Adquant will be focused on developing the technology launched by Adotomi, fueled by the concept of “holistic optimization,” which animates workflows and improves the performance of large-scale social ad campaigns. The company has handled Facebook campaigns for major companies such as Wix, SodaStream, Nissan and Konami, among others.
Adquant CEO Joe McCormack explained the rebranding:
Today we embark upon the Adquant brand because the company is now solely focused on bringing you the best technology available in the marketplace.
You might be asking why Adquant? The Adquant name tells our story. This first part “ad” highlights our devotion to advertising technology. The second part “quant” reflects our approach to technology. We believe in quantifiable results driven by a technology that is built on quantitative algorithmic optimization. Basically we focus on the numbers to get you the best results.