Facebook allows targeting on page-created events

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Facebook has added an interesting tweak to the event creation process for pages. Now, page admins can create events targeted with certain demographics, so only people within these subsets will see the event. For instance, if a restaurant wants to have a ladies’ night event, they could properly target so only women could see the event page. This capability is only for events created by a Facebook page — not a user.

A Facebook spokesperson commented on this new feature to Inside Facebook:

Pages can now target their events so that only people in the target group are eligible to see a story about the event’s creation in their News Feed. This will ensure that the people connected to a Page will only see the most relevant events in their News Feeds.

Page admins can target events with these qualifiers:

  • Gender
  • Relationship status
  • Educational status
  • Interested in
  • Age
  • Location
  • Language

Here’s a screenshot, courtesy of Inside Facebook reader Adam Rosenberg, who first noticed this feature:

image001

 

Readers: If you regularly create events through your Facebook page, how do you feel about these targeting options?

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