Instagram hires first Director of Product, Facebook’s Peter Deng


Product Management Director Peter Deng is leaving Facebook — but he’s not going far. The Verge reported Wednesday that Deng has accepted a position with Instagram, marking the photo-sharing company’s first Director of Product.

Deng has largely been responsible for Facebook’s rapid growth, and the company is hoping he can achieve similar results with Instagram. He has been a part of Facebook since 2007, working on News Feed and Facebook’s messaging platforms. Deng was a force behind Facebook’s Chat Heads, which started as a utility within Facebook Home, but has now migrated to both iOS and Android devices.

Facebook confirmed Deng’s hiring to Inside Facebook:

We are excited to announce that Facebook Product Management Director Peter Deng is joining the Instagram team as the Director of Product. Peter will help build out the product team to bring our users even more great new products and features in future.

Deng, who will report directly to Instagram CEO Kevin Systrom, talked about his new position with The Verge:

Back in 2007, there were so many challenges with building quickly and knowing what our users want, like, how do we go international? Having seen the evolution of that, I see a lot of the same exact challenges on the horizon for Instagram right now.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us